The problem
A premium Nigerian fashion and bespoke tailoring brand needed an online storefront to transition from manual Instagram DMs and WhatsApp chat sales into an automated digital commerce platform with inventory tracking, self-service customer checkout, and automated customer order notifications.
What I built
A complete fashion e-commerce platform end-to-end:
- WooCommerce Storefront: Tailored product catalog with category filtering, size/color variations, customer carts, and instant checkout.
- Customer Portal: Accounts, order tracking, and wishlists allowing customers to manage purchases and reorder favorites.
- Omnichannel Sales Funnel: Embedded WhatsApp and Instagram sales buttons connecting shoppers with customer support reps for bespoke custom-tailoring requests.
- Content & Retention: Configured corporate fashion blog, customer FAQs, and newsletter email capture with automated promo incentives.
Outcome
- Live platform at segray.com.ng actively taking orders and showcasing bespoke Nigerian tailoring.
- Automated payment and order records replacing manual spreadsheets.