The problem
A Nigerian media and publishing company needed to scale its digital publication operations. Their editorial staff needed an intuitive editorial workflow that allowed fast story drafting, multi-tier approvals, and multimedia embeds, while readers demanded fast page loads and reliable search across extensive article archives.
What I built
A tailored editorial backend and public platform:
- Content management system customized with structured post types, author profiles, category taxonomies, and draft staging.
- REST API layer connecting publishing feeds with fast client interfaces.
- Asset pipeline optimizing and delivering article photography and documents efficiently.
- Structured data markup and SEO architecture engineered to maximize organic discovery in news and search engines.
Outcome
- Live in production at thelighthouseltd.com, handed off for autonomous day-to-day operation by the client's team.
- Consistent sub-second article page load speeds.
- Clean separation between content curation tools and the public reader interface.